Department store: "Light outdoor" 100 billion new ecology, rolled up in the spring days!
With the warm weather, "light outdoor" has quickly become a buzzword。
Until 2010, "outdoors" was a niche activity, popular mainly with backpackers and hikers。With the passing of time, the outdoor community culture has taken shape, the outdoor sports market has gradually accumulated strength, and activities such as mountaineering, diving, and rock climbing have gradually risen。Therefore, outdoor activities gradually come out of the circle, and the threshold is gradually lowered。In particular, since 2023, outdoor activities have moved toward life and nationalization, and have become a new life, among which, "light outdoor" has received special attention。Compared with the traditional "outdoor", "light outdoor" pays more attention to lightweight, portability, fashion and versatility in product design, allowing users to switch at will in outdoor and time scenarios。
2024/04/29